10k Followers in 30 Days: Congressional Digital Pivot
The Challenge
A sophomore Member of Congress required a transition from sporadic, reactive updates to a professional, high-output digital ecosystem. The goal was to bridge the gap between high-level federal policy and the personal needs of Maryland constituents.
The Pivot
I synthesized weekly strategy from the House DPCC and Minority Leader’s communications meetings into a robust 365-day content calendar. Additionally, I facilitated the 2025 Congressional Hackathon constituent outreach group, translating "Hill-level" messaging into practical, in-district applications.
The Pulse (Results)
100% Increase in posting frequency within the first 30 days.
Reached 10,000+ followers on Bluesky within one month of platform launch.
Established a sustainable, high-authority digital voice for the Member.
