1 Million Views: Viral Narrative Storytelling
The Challenge
A sophomore Member of Congress required a transition from sporadic, reactive updates to a professional, high-output digital ecosystem. The objective was to bridge the gap between high-level federal policy and the personal needs of Maryland constituents.
The Pivot
High-level strategy from House DPCC and Minority Leader communications meetings was synthesized into a robust 365-day content calendar. This role included facilitating the 2025 Congressional Hackathon constituent outreach group, translating Capitol Hill messaging into practical, in-district applications.
The Pulse (Results)
100% Increase in posting frequency within the first 30 days.
Scaled to 10,000+ followers on Bluesky within one month of platform launch.
Established a sustainable, high-authority digital voice for the Member.
